How to set up your Meta Pixel and run Facebook ads

Your Pixel lives in Meta Events Manager, not in your Facebook page settings. You need a Facebook account that can access a Business Portfolio (previously called Business Manager) — the free one is fine.

• 1

  Open business.facebook.com/events_manager2 on a laptop. (It is painful on a phone.)

• 2

  Look at the Data sources list on the left. If you already have a pixel, it is there — skip to step 5.

• 3

  No pixel yet? Click Connect data sources → choose Web → Connect.

• 4

  Give it a name (your brand name is fine). Untick the Conversions API checkbox if you see one — read it carefully, it applies to “all new and existing datasets”, so it quietly changes pixels you already have. You don’t need it: SupportKori sends events from the browser.

• 5

  When it asks how you want to connect — Partner Integration, Conversions API, Manual — close that step and skip it. SupportKori installs the code for you. You only need the ID. “Categories” is optional; leave it blank.

• 6

  Click your new dataset. The ID is the long number shown right under its name — 15 or 16 digits. Copy it.

• 1

  Go to your SupportKori Dashboard.

• 2

  Open My Shop (or Courses — either one works, it is the same setting).

• 3

  Click the Meta Pixel button.

• 4

  Paste the number and hit Save Pixel ID.

Do not skip this. Spending money on ads with a broken pixel is the single most common way creators waste their budget.

The 60-second check

• 1

  In Chrome, install the free Meta Pixel Helper extension.

• 2

  Open your own public page — supportkori.com/yourusername. Not the dashboard.

• 3

  Click the extension icon. You should see your Pixel ID with a PageView event.

• 4

  Now open one of your products. You should also see ViewContent.

“No activity received” does not mean it’s broken

A brand-new dataset shows No activity was received and No websites found for a while even when everything is wired up correctly. Events Manager’s Overview tab lags — Meta says up to 30 minutes, and a fresh dataset is often slower. Do not start changing settings because of it.

Trust Pixel Helper or the Network tab for the immediate answer, and let Events Manager catch up in its own time.

Confirming a real sale

Purchase only fires on a genuinely completed payment, so you cannot fake it. Make one small real purchase from yourself — set a product to ৳20, buy it, and watch what the pixel reports.

Test the coupon case specifically. Put a 50% coupon on a ৳40 product, buy it for ৳20, and confirm the Purchase event reports 20 — the amount actually paid, not the ৳40 list price. This is the number Meta optimises your ads against, so an inflated one quietly ruins your ROAS.

ev=Purchase
cd[value]      = 20        ← what they paid, not the list price
cd[currency]   = BDT
cd[content_name] = Your Product
id             = your pixel ID only

Your dashboard also records the sale, so you can always cross-check the pixel’s number against what you actually earned.

Now that the pixel reports sales, stop boosting posts. Boosted posts optimise for likes. Go to Ads Manager and build a proper sales campaign.

Send traffic to the product, not the profile

Link straight to the product page you want to sell. Every extra tap between the ad and the Buy button costs you buyers. Use your profile link only when you are running a brand or follower campaign.

Two audiences worth building

In Ads Manager → Audiences → Create Custom Audience → Website:

• Retargeting: people who fired ViewContent in the last 30 days but not Purchase. These are your warmest buyers — they already wanted it.
• Lookalike: once you have roughly 50+ purchases, build a 1% Lookalike from your Purchase audience. This is where the pixel really starts paying you back.

6. Common problems